Solution · SEO and GEO
SEO and GEO: found on Google, quoted by AI
Your customers search on Google, and they also ask ChatGPT, Perplexity or Gemini. Our agents work on your search rankings and your AI search visibility. You approve everything before it goes live.
- Monthly AI visibility report
- French, German, English, Italian
- Content reviewed before publishing
SEO for Swiss SMEs: get found, then get quoted
Search engine optimisation (SEO) makes your website findable on Google: fast, well-structured pages that answer your customers’ questions. GEO (Generative Engine Optimization, sometimes called AI SEO) has the same goal inside AI assistants: ChatGPT, Perplexity, Gemini, Claude and Google’s AI Overviews. When they search the web to answer, they cite sources. Getting quoted takes preparation.
Both rest on the same foundations: a technically sound site, content that answers real questions clearly, the same details everywhere (name, address, opening hours, services) and other websites that mention you. In Switzerland, languages add a layer: each French, German, English or Italian version must be linked to the others, so every customer lands on the right one.
Our agents do the heavy lifting: crawling the site, checking the technical side, mapping what your customers search for, drafting guides and FAQs, and asking the main AI assistants the same questions every month to see who they quote. Someone on your team approves before anything is published.
To be clear: nobody can guarantee a first place on Google or a citation by an AI assistant. We measure, fix, publish, then measure again.
The problem
Why your website isn’t bringing in clients
Invisible on Google
Your site exists, but it doesn’t show up when people search for your trade in your area. Your competitors do.
Missing from AI answers
When a client asks an AI assistant ‘which accounting firm in Lausanne?’, it names a few firms. If it doesn’t know you, you’re not in the answer.
Details that contradict each other
An old address in a directory, wrong opening hours on Google, a French-only site: search engines and AI assistants hesitate, and so do your clients.
Interactive demo
Try the agent on a website
Pick a fictional company’s website and run the agent: it crawls the pages, checks the technical side, maps search demand, asks four AI assistants and proposes an action plan for you to approve.
SEO and GEO agent
Makes your business findable on Google and quotable by AI assistants. You decide on every action.
https://alvelia-fiduciaire.example
Engine Apertus 70B · Swiss open source
01 Crawl
Like Google’s crawler, the agent follows every link and maps the site.
Ready to crawl alvelia-fiduciaire.example. Run the agent: crawl, technical checks, demand, AI visibility, then a plan for you to approve.
02 Technical
Code checks what Google and AI assistants look at first.
03 Demand
What your customers actually type, grouped by intent.
04 AI visibility
The same 8 questions put to 4 AI assistants: is your company cited?
05 Score & plan
Scores computed by code, actions ranked by impact and effort. Your call.
Everything runs in your browser: nothing is sent or stored. Simplified demo: answers are prepared in advance or computed by simple rules in your browser. In production, a language model suited to your data does this work, and someone on your team signs off.
I want this for my businessWhat’s happening, step by step
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The site is crawled Code
Like Google’s crawler, a program follows every link and maps your pages: the ones that work and the ones that are broken.
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The technical side is checked Code
Code checks speed, titles, languages and structured data. No AI here: measurable rules.
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Demand is mapped Tool
A keyword tool shows what your customers actually type, grouped by intent: learn, compare, find nearby, get in touch.
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AI assistants are asked AI
The same questions go to several AI assistants. An AI notes whether your business is cited, and which pages are.
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A plan is proposed AI
Actions are ranked by impact and effort, with a 90-day goal. A goal, not a promise.
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You approve Human
You choose which actions to start. Nothing goes live on your site without your review.
Run the demo: each step lights up here.
ModelApertus 70B · Swiss open source
Data processedA server in Switzerland or yours
Picture an expert who goes through your whole website in seconds, checks what Google sees, finds out what your customers really search for and asks AI assistants whether they know you. It hands you a clear plan, ranked by priority, and you decide.
Words to know
- SEO
- Search engine optimisation: everything that helps Google find, understand and rank your pages.
- GEO
- Generative Engine Optimization: being understood and quoted by AI assistants such as ChatGPT, Perplexity, Gemini or Claude.
- Structured data
- Invisible labels (schema.org) that tell machines: this is an address, opening hours, a service, an FAQ.
- hreflang
- A tag that links the French, German, English or Italian versions of the same page, so everyone sees their own.
Why it’s safe
- No page goes live without your OK: the agent proposes fixes and texts, and a person approves them.
- Technical checks (links, titles, structured data) are done by code, not by the AI.
- No ranking is promised: Google and AI assistants decide what they show.
- You choose where the AI and your data run.
The agent’s pipeline
- Input Your website Start URL, sitemap.xml and robots.txt; optionally, access to Google Search Console.
- Code Crawl A crawler that respects robots.txt and throttles itself, renders JavaScript when needed, logs status codes, links and languages.
- Code Technical checks Core Web Vitals (LCP, INP, CLS), title, H1, meta, hreflang, canonical, validated JSON-LD, sitemap.
- Tool Search data Search Console and a keyword tool: queries, impressions and clicks, grouped by intent.
- AI AI question panel The same questions every month to the main assistants; detection of citations and cited pages.
- AI Plan and drafts Actions ranked by impact × effort; drafts of pages, FAQs and markup ready for review.
- Human Approval You choose the actions; every piece of content is reviewed before publishing.
AI reads and writes. Code checks. Humans decide.
Stack
Guardrails
- Polite crawling: the crawler follows robots.txt, throttles itself and never fills in a form.
- Nothing goes live on its own: pages, markup and listings are prepared as drafts, then a person approves.
- Checked facts: addresses, opening hours, prices and deadlines come from your sources and are reviewed, never made up by the AI.
- Clean methods: no fake reviews, no paid links, no hidden text, no mass-produced pages.
- Honest measurement: nobody controls rankings or AI answers. We measure every month, with the same questions.
What the agent produces (JSON)
{
"site": "alvelia-fiduciaire.example",
"crawl": {
"pages": 38,
"redirects_301": 3,
"errors_404": 2,
"languages": "fr, en"
},
"checks": {
"critical": 1,
"to_improve": 5,
"ok": 2
},
"seo_score": {
"total": 51,
"technical": 56,
"content": 44
},
"ai_visibility": {
"questions": 8,
"assistants": 4,
"answers": 32,
"citing_site": 3,
"rate": 0.09
},
"top_action": {
"id": "structured_data",
"impact": "high",
"effort": "low",
"status": "awaiting_approval"
},
"goal_90_days": {
"seo_score": 75,
"ai_visibility": 0.25,
"type": "objective_not_promise"
}
}Choose the engine
How we set it up
- Day 1 Free audit 30 minutes on your key services, regions, languages and competitors.
- Weeks 1–2 SEO and GEO audit Crawl, technical checks, a map of search demand and a first AI visibility reading. You get a prioritised plan.
- Weeks 2–4 Priority fixes Technical fixes, structured data, your Google Business Profile and consistent details across directories.
- Every month Content and report Guides and FAQs you review, digital PR, and a report on your visibility in Google and AI assistants.
What we need from you
- Access to Google Search Console (or we set it up with you)
- Access to your website, or your web agency’s contact
- Your services, regions and priority languages
- Someone to review the content
What we set up
Everything that makes you findable, and quotable
Technical SEO, content, local presence, reputation: our agents prepare, a person approves.
Technical SEO
Speed, titles, broken links, sitemap and schema.org structured data, so Google and AI assistants understand who you are.
Multilingual SEO
French, German, English and Italian versions linked with hreflang, written for each audience rather than translated word for word.
Content that answers
Guides, FAQs and service pages built on your customers’ real questions, with our multilingual content agent. A person checks the facts.
Local SEO
A complete Google Business Profile, and the same name, address and opening hours in directories such as local.ch or search.ch.
Digital PR and listings
Media, associations and directories in your sector: individual pitches that you review and send. No paid links.
GEO and AI visibility report
An llms.txt file (a proposed format, not yet a standard), clear answers, and every month the same questions to the main AI assistants: who gets quoted?
How we work
How it goes
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Free audit
In 30 minutes we look at your website, your key services, your regions and your languages.
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SEO and GEO audit
A full crawl, technical checks, a map of search demand and a first AI visibility reading. You get a prioritised plan.
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Fixes and content
We fix the technical issues, complete your Google profile and draft the first pieces of content, which you approve.
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Monthly care
A report every month: rankings, clicks and citations by AI assistants. Then we adjust.
Our commitments
Visibility, not promises
No first-place guarantee
Nobody controls Google or AI answers. We measure before, during and after, and show you the figures.
Clean methods only
No fake reviews, no paid links, no hidden text, no mass-produced pages: only what Google’s spam policies allow.
A human approves
Every piece of content is reviewed by a person before it goes live. Facts, prices and promises stay under your control.
Frequently asked questions
What is GEO?
GEO (Generative Engine Optimization) makes your business easy for AI assistants such as ChatGPT, Perplexity, Gemini or Claude to understand and quote. When they search the web, these tools rely on clear pages, consistent information and recognised sources. It is also called AI SEO.
Does classic SEO still matter with AI?
Yes, it’s the foundation. Assistants that search the web draw on search indexes, and Google’s AI Overviews rely on Google’s own index. GEO adds direct answers, structured data and a presence on the sites AI assistants quote.
Can you guarantee that ChatGPT will quote my business?
No, and nobody honestly can: answers vary with the question, the moment and the person asking. We measure your visibility every month with the same questions and work on what influences it: content, consistent information, recognised sites.
What is an llms.txt file?
A format proposed in 2024 to summarise a website for language models, as a plain text file at the root of the site. It isn’t an official standard and there’s no guarantee that assistants read it; we set it up because it’s quick to do. See ours.
My site is in French. Should I translate it into German?
Only if you want German-speaking clients. A German version written for that audience, linked to the French one with hreflang tags, makes you visible in German searches. AI drafts the text and a person reviews it.
How long before I see results?
Several months: Google itself says it usually takes four months to a year. Technical fixes count as soon as Google crawls your pages again. We aim for a first automation in service 2 to 4 weeks after the audit, such as the monthly AI visibility report.
How much does it cost?
The price depends on the size of the site, the number of languages and the volume of content. The audit is free; you then get a clear quote with a set-up cost and a monthly fee. Request a quote.
NotHuman
What do AI assistants say when someone asks about your trade?
In a free 30-minute audit, we look at your website and your visibility, then propose a concrete plan.